The Peak - music styling expert Simon Faure-Field

PASSION - PERFECT WEEKEND - PLAYING IT BY EAR

THIS MIXING MAESTRO WORKS WITH THE BELIEF THAT GOOD MUSIC IS THE UNIVERSAL LANGUAGE OF MANKIND. BUT NO GANGNAM STYLE PLEASE. 


By day, Simon Faure-Field is CEO of customer experience consultancy firm Equal Strategy. By night, he dons a disc jockey’s headset and rocks dance floors with his catchy mixes. The name of his alter ego? DJ-Sifl. His uniform of choice? A T-shirt. 


In spinning, the 42-year-old has a loftier goal than simple aural entertainment. “I love introducing my audience to new music,” he says. “I see the role of a deejay as educator and guide, teaching people to appreciate more than their favourite tunes.” He refuses to spin Gangnam Style. No, don’t bother begging. 


Born in Dunstable, England, Faure-Field first came across deejaying as a teenager and was instantly captivated. He went on to hone his craft and today, an entire room in his condominium is filled with a curious mix of state-of-the-art music equipment and vintage vinyl records. He jokingly calls it his study. 


Practice sessions here have yielded material for high-profile gigs that have made his a familiar name in the party scene. From playing to a 1,000-strong crowd in Shanghai to spinning at the Singapore Fl Fuel event, alongside hip-hop artiste WilI.i.am and celebrity deejays Darren Emerson and Samantha Ronson, Faure-Field globetrots like a superstar.

It’s fortunate then that he doesn’t have to answer to anyone for his nocturnal pursuits. And it’s not just because he is his own captain; the music complements his work — Equal Strategy specialises in aroma branding (scent marketing) and music styling for background music (bgm). If The Peak were to have a sound, he says, it would be classical jazz. 


‘Deejaying has definitely helped me develop a better ear for music,” says Faure Field. “If it’s taught me anything about business, it’s integrity. No matter how popular a tune is, I’ve never compromised my conscience by playing something I don’t like. The same goes for business.” Definitely no Gangnam Style then.