We see a world where brands connect with consumers through a broad range of sensory experiences

For businesses wanting to connect with their customers on an emotional level, to strengthen customer relationships and enhance brand experiences on a local, regional and global basis.  


The Sensory Experiences Group offers a range of options that focus on both individual sensory offerings as well as an integrating holistic approach. We champion the application of music, fragrance, messaging and lighting to deliver brand-enhancing and rewarding sensory experiences at every step in the customer journey.  


Because of the group’s 20 years experience working with some of the most valuable global brands and its market-responsive, innovative, scientifically-proven and quality-based approach, Clients are assured of affordable, effective and reliable methods to enhance their brand experience on a local regional or global basis – including an ability to organise global account roll outs.  

About Us

Everything we do

 . . . is to enable our clients to connect with their customers on an emotional level, to strengthen customer relationships and enhance the sensory dimension of brand experiences on a local, regional and global basis.  

We do this is by

. . . Offering a range of options that focus on both individual sensory offerings as well as integrating them into a holistic approach using music, fragrance, messaging and lighting to deliver brand-enhancing and rewarding sensory experiences at each touchpoint in the customer journey.  

Which means

. . . Clients can select from specific sensory offerings or a fully-integrated approach so that they have access to high-quality and affordable options that get them started on the sensory experience journey and enable them to more fully express what their brand represents. Our experience working with some of the most valuable global brands positions us well to organise global account roll outs. 

Our Brands

Equal Strategy

For businesses wanting to connect with their customers on an emotional level, to strengthen customer relationships and enhance brand experiences . . . 


Equal Strategy offers high- quality, innovative music and fragrance solutions for public spaces delivering to its clients integrated and rich multi- sensory brand experiences. 


Because of the company’s 20 years experience and its innovative, scientifically-proven and quality-based approach . . . 


Clients are assured of the most effective and reliable service to enhance their brand experience. 

Scent Dimension

Scent Dimension offers a range of evocative fragrances for clients who understand the role and importance of scent in the experience they offer their customers and want a simple and cost-effective solution. 


Scent Dimension delivers refined fragrances consistently through a range of delivery systems tailored to our clients’ specific needs. 

MUSICVYBE

MUSICVYBE offers quality background music for clients who understand the role and importance of ambient music and want a simple and cost- effective solution. 


MUSICVYBE is easy to get up and running through the smart application of the latest technology (an app downloaded onto an android device). 


Its broad range of music (Over 80 playlist concepts from classical to smooth jazz to acoustic rock to chill-out, lounge, R&B) and the ability to schedule playlists to suit the time or day makes MUSICVYBE a highly competitive proposition in situations where major label music is not necessary. 


For clients who want good quality (non-major label) ambient music without the complications usually associated with it, MUSICVYBE offers an innovative, affordable and hassle-free solution. 

Group Media Coverage

The Peak

By day, Simon Faure-Field is CEO of customer experience consultancy firm Equal Strategy.

PASSION - PLAYING IT BY EAR
 

This mixing maestro works with the belief that good music is the universal language of mankind.  But no Gangnam style please.

Robb Report

Scent Marketing Equal Strategy Simon Faure-Field

BESPOKE - SMELL


The sense of smell serves as geographic touchstones and Equal Strategy is sensitive to ensuring its offering create a sense of place and welcoming environment.  

The Telegraph

For over a decade, Faure-Field has been making hotel lobbies and shops more attractive to be in.

THE EXPAT GIVING ASIA A WHOLE NEW AMBIENCE


A British expat is helping to put smiles on millions of people’s faces across Asia with his award-winning mix of signature smells and music.

Newsletter

Contact Us

Drop us a line!

Better yet, see us in person!

Feel free to arrange an appointment.

Sensory Experiences Group

38 Beach Road, Singapore, Central Singapore 18, Singapore

Hours

Monday - Friday: 8.30am - 6pm

Others: By appointment