Sensory Experiences Group
We champion using scent, music, and audio messaging to deliver brand-enhancing and rewarding sensory experiences at each step in the customer journey. We enable our clients to connect with their customers on an emotional level and build loyalty. We call this ‘sensory architecture’.
Sensory Experiences Group has some of the world’s most forward-thinking brands among its clients, from Marina Bay Sands, and UOB Private Banking Centre in Singapore to concept stores for New Balance in Beijing, Shanghai, and the London Olympics. Microsoft regional offices in Asia. In Hong Kong, we designed and delivered a multi-sensory brand experience for the flagship privilege banking branch of Standard Chartered in Lan Kwai Fong.
We have worked with Pan Pacific Hotels & Resorts on a global roll-out of their signature scent and sonic branding. Resorts World Group used our ‘tobacco-eliminating’ scent in their premium gaming floors for 15 years. In the Philippines, we curated music for the Solaire Integrated Resort & Casino, Manila, as well as designing and delivering the sonic and olfactory sensory experience for what became the world’s most profitable integrated resort, Marina Bay Sands.
Since our inception in 1998, our integrated methodology combines neuroscience research, consumer behaviour studies, sensory strategy, and are applied in a brand context.
Our multi-disciplinary approach enables businesses to subconsciously influence the desired behaviours and build a stronger and more authentic brand.
Our brands
Equal Strategy
Equal Strategy creates experiences for some of the world’s most progressive brands, adding new dimensions to the way they connect with their customers by taking an integrated ‘olfactory and auditory’ approach with full ‘white glove’ service.
MUSICVYBE
MUSICVYBE offers quality background music for restaurants, bars, hotels, and retail outlets. We believe in the importance of ambient music and offer a simple and cost-effective solution.
Companies Who partnered the sensory experiences group
As one of the world’s leading software companies, Microsoft provides great software and solutions to customers and partners globally. Equal Strategy‘s expertise falls in line with our objective of reaching out professionally to our customers, and they in turn deliver excellent solutions and customer service.
– Charlene Chian,
@Microsoft Singapore
SAP is the world’s leading E-Business Solution Provider. We use Equal Strategy as they understand and deliver our messages as a forward-thinking technology leader and a trustworthy partner to SAP customers.”.
– Melina Hwang @SAP